We've got you covered with BlueprintTM

Your little one now has his or her very own nutrition plan, designed to change as they grow.

So, how do we do it?

Our proprietary Blueprint engine, developed with the help of pediatricians and nutritionists, takes into account your baby's personal developmental history. It pairs cutting-edge technology with innovative pediatric nutrition science to deliver a selection of personalized meals in each shipment.

Optimized Nutrition

We've identified key micro and macro nutrients that are critical for growing bodies. We've linked these with Nutritional Badges to make it easy for you to understand what you're feeding your little one and why.

Meals for every milestone

As your child grows and we learn more about his or her preference and growth patterns, the Blueprint will evolve to support your baby's needs.

Along the Way

As your baby hits monthly milestones, we'll be there for you. Along the way in each shipment we'll tell you about what's happening in your baby's body and which exciting developmental milestones you can expect at their current stage.

Track Development

Using your Blueprint Tracker, you can track when your baby achieves exciting milestones and see how much they've grown since beginning Blueprint. Follow your little one's developmental progress on our interactive tracker and receive badges when they achieve a new skill from rolling over to first steps!

Over time, as we learn about your baby, their Blueprint will become even more personalized to suit their evolving needs. Meals for every milestone.